A massive one-day sneaker convention kicks off in Montreal this week

Whether you call yourself a “sneakerhead” or just looking for an excuse to cool off, one of Montreal’s biggest footwear and pop culture conventions is coming back for another edition.

Sneakpeak Presents: Make It Pop 4.0 will debut on September 15, giving people the ability to buy, sell, and trade items like sneakers, apparel, and accessories. The event also calls on hip-hop fans, fashion enthusiasts, local designers, foodies and everyone in between to experience a “shoe network and thousands of like-minded people.”

And according to Sneakpeak founder Yohan Rebboh, Make it Pop 4.0 will also feature free sneaker cleaning, contests (prizes include new Jordans, sports jerseys and accessories), live music, NBA 2k tournament and Super Smash Bros, and even goody bags for the first 100 guests.

As part of the all-in-one nature of the event, professional barbers and catering services will also be available on site.

Sneakpeak says customers will be able to browse “a host of the best sellers in town,” which will stock a wide selection of sneakers, streetwear and vintage items.

As for trading, guests will be able to trade items – think sneakers for sneakers or clothes for clothes.

When: Thursday September 15
Time: 5 p.m. to 11 p.m.
Where: 2613 Notre Dame West
Admission: $15

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