Allyson Felix reveals how his sneakers can compete with Nike and other big brands

Allyson Felix has been recognized for her bravery and courage this year, and more for her performance in Tokyo. The athlete’s never give up attitude is an inspiration to many. Easily playing too many roles, Felix is ​​a successful athlete, aspiring entrepreneur, and loving mother.

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Felix is ​​an 11-time Olympic medalist who broke her 7-year agreement with popular brand Nike. Overcoming several challenges, the star created her own shoe and lifestyle brand, Saysh. Notably, the brand focuses on the needs of female athletes and mothers in particular.

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Recently, the athlete explained her thoughts on competing with the big sports brands in the market.

Go against Nike and throw Saysh

Earlier, Felix ended his partnership with Nike, after receiving a pay cut due to her pregnancy. Without a doubt, her decision to fly solo not only encouraged other female athletes, but all femininity. The athlete saw the need for a brand focused on women and launched her company, Saysh, a brand “for and by women”.

TOKYO, JAPAN – AUG 06: Allyson Felix of Team USA prepares for a run resting in the starting blocks of the women’s 400m on day fourteenth of the Tokyo 2020 Olympic Games at the Olympic Stadium on August 6, 2021 in Tokyo, Japan. Felix became the most decorated female track athlete in Olympic history after winning her 10th track and field medal. (Photo by Patrick Smith / Getty Images)

Speaking of his competition in the market, Felix said: “I don’t even really think about facing them. It is to create a new path, to create for women, to be community-centered.

“Yes, our first product is the lifestyle sneaker. But we are very attached to our collective and to bringing women together. It’s a place where, yes, you can come and buy shoes, but where you can also come for workouts and conversations about motherhood and work. she added.

By showcasing his brand and raising his voice against evil, Felix made way for a much needed change.

Exposing Nike – Fans Supported Allyson Felix

Defending the law is not the easiest thing to do. However, when Felix struggled to come to terms with the discrimination she faced from Nike, she ended her partnership with them.

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June 20, 2021; Eugene, OR, United States; Allyson Felix completes a lap of honor after placing second in the women’s 400m during the US Olympic Team Trials at Hayward Field. Mandatory Credit: Kirby Lee-USA TODAY Sports

The track athlete was unsure of raising his voice at first. But regardless, she overcame her fears and did what she felt was necessary. Rightly, she received immense support around the world for taking a stand against the unjust.

“I wasn’t sure I was supported or if people would be critical about it. In a way, it was amazing to have this support ”, said Felix.

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Apart from his bravery, Felix will always be remembered for his glorious career on the track, a legacy that will remain intact for decades to come. Do you think she will participate in the Paris 2024 Olympics?

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