Bata India launches ‘Unlimited Sneakers’ digital campaign to offer its latest collection
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Footwear company Bata India has announced the launch of a new digital campaign “Unlimited Sneakers at Bata” which features the latest collection of sneakers for various occasions.
Aiming to offer a wide choice of sneakers, the collection offers more than 300 styles of sneakers from 9 brands to consumers.
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The campaign is run with a digital film that features young people wearing comfortable Bata sneakers for different occasions in their lives. From stylish North Star sneakers for college, to Power sneakers for workouts, to Hush Puppies sneakers for office meetings, to Bata Red Label for date night, whatever the occasion, we can find a basketball for every occasion.
The brand recently revamped its portfolio in India to include more than 300 sneakers from nine brands under one roof. This is a wide selection of sneakers from brands such as Bata, Bata Red Label, Bata 3D, Power, North Star, Weinbrenner, Bata Comfit, Hush Puppies and Naturalizer.
Anand Narang, Vice President of Marketing and Customer Services, Bata India, said: “Sneakers are the most versatile category of footwear due to their compelling blend of style and comfort and have therefore always been a priority. for the young and the and the young at heart. Whether it’s fitness or a social date with friends or just partying, whatever the occasion, we are always looking for the right sneaker. With that in mind, we’ve beefed up our lineup to include performance sneakers from Power, outdoor sneakers from Weinbrenner, the Bata Red Label trend, Bata 3D work and leisure sneakers from Hush Puppies and Naturalizer. It is this versatility and variety that we communicated through the digital film Unlimited Sneakers at Bata. The tone of the communication is energetic and fun, something that people can instantly resonate with and embody what Bata as a brand stands for today.
The digital film: