Boots seeks to speed up home delivery with Deliveroo deal
LONDON – Deliveroo will supply all kinds of food, from ice cream to face cream, across the UK following a new partnership with health and beauty retailer Boots.
The companies have signed an exclusive partnership that will launch in 14 pilot stores and see more than 400 health and beauty products delivered on demand by Deliveroo, the London Stock Exchange-listed takeaway delivery site earlier this year. .
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Partners promise to deliver Boots cosmetics, baby essentials, medicine for minor ailments such as colds and hay fever to customers’ doors in “as little as 20 minutes”. Beauty brands available for delivery include Boots No7, The Inkey List, and CeraVe.
The 14 pilot stores include Edinburgh Princes Street, London Piccadilly and Nottingham Victoria Center.
Paula Bobbett, director of boots.com, said the company has shortlisted more than 400 products for the launch “to help our customers get the things they need, when they need them. This will come in handy when you need something urgently, but you cannot leave the house, for example if you are not feeling well or are taking care of your children. Our online business continues to grow and this partnership provides our customers with a way to access our products quickly and easily. “
Until now, Boots has only offered click and collect next day and door-to-door delivery for online orders, but the threat of Amazon Prime is clearly seen, which offers same-day delivery. According to Kantar, 53.5% of all UK households subscribe to Amazon Prime and expect same-day service.
Although the lockdown is over here, some people are still forced to self-isolate for long periods of time if they have been diagnosed with COVID-19, or if they are not vaccinated and have returned to the UK after a trip to abroad.
Boots said they have seen a continuous increase in online sales during successive lockdowns. Orders on boots.com increased 85% between March 1, 2020 and March 1, 2021 compared to the same period a year earlier, and continue on a “strong trajectory,” according to the company.
Although Boots stores were allowed to remain open during the lockdown as they contain pharmacies and sell drugs, the chain was forced to lay off staff during the pandemic last year.
As reported earlier this year, Boots parent company Walgreens Boots Alliance has sold the majority of its Alliance Healthcare business to longtime partner AmerisourceBergen for $ 6.5 billion. After the sale, the parent company’s goal has been to put more emphasis on the retail and drugstore business, which includes Boots.
Boots has undergone a transformation and said he plans “continued investments in online and digital services as a key driver of business growth.”
Carlo Mocci, UK & Ireland Commercial Director at Deliveroo, said the partnership “will mean more choice and selection for our consumers, delivered in as little as 20 minutes, and create more work for cyclists. across the UK “.
Mocci added that the partnership “builds on a period of strong growth and consumer engagement for Deliveroo in 2021, as it continues to rapidly expand its on-demand grocery and convenience offering with leading customers. retailers ”.
The partnership begins today and could expand to other Boots units in the future if the pilot stores are successful, Boots said.