Cost of living crisis sees own brand Viagra! Boots starts selling impotence pills for just £15
Boots has started selling its own brand Viagra, in a move hailed by doctors amid the cost of living crisis.
The chemist is now offering a four-pack of impotence pills for £14.99, which is £5 less than the original version.
Both products contain sildenafil, which dilates blood vessels and stimulates blood flow to the genitals.
Boots hopes the move will “increase affordability” for men struggling with erectile dysfunction as economic pressures “continue to mount”.
Experts today greeted it as ‘good news’ given the worsening cost of living crisis, as it offers men a cheaper over-the-counter option for men.
Everyone in Britain is facing a huge impact on their budget, with some of the poorest having to choose between heating and eating.
The price of filling a typical family car hit £100 for the first time this week, inflation has hit record highs and the average heating bill is set to rise by around £700 this year.
The chemist is now offering a four-pack of impotence pills for £14.99 – £5 cheaper than the famous version. Both products contain exactly the same active ingredient

Marc Donovan OBE, Chief Pharmacist at Boots, said: “Erectile dysfunction is a common condition that affects most men at some point in their lives, and there’s usually nothing to worry about or embarrass about. “
Most men sometimes have trouble getting or keeping an erection due to stress, fatigue, anxiety, or excessive alcohol consumption.
But as many as one in five men in the UK (4.3 million) suffer from erectile dysfunction – when it continues.
It can be caused by high blood pressure or cholesterol, hormonal issues, or medication side effects.
Medicines containing sildenafil, originally developed to treat angina pectoris, are often used to treat the condition.
Boots already sells another type of sildenafil for the same discounted price, but it’s called Liberize.
The new offer is pasted with the chemists’ own logo on the packaging.
Boots Sildenafil, taken one hour before sex, will be available online and over pharmacy counters in more than 1,400 stores.
It does not require a prescription, but patients must undergo an online assessment or have a consultation with a pharmacist in store.
A Boots spokesperson said: “As cost of living pressures continue to mount, we know that great value and the best prices are more important than ever to our customers.”
They added: “We hope this will increase accessibility for men with erectile dysfunction in the UK.”
Dr Sarah Martins Da Silva, senior lecturer in reproductive medicine at the University of Dundee, told MailOnline: ‘This is good news, particularly given the current cost of living crisis.
“Talking about sexual problems and seeking medical help can be difficult, so over-the-counter treatment is a good option for many, assuming they are otherwise well.
“It’s great to know that there is a cheaper option for men with erectile dysfunction.”
Dr Channa Jayasena, head of andrology at Imperial College Healthcare NHS Trust, told MailOnline the move was positive.
Unlike the pill and menopause medication, there’s a huge stigma around men seeking treatment for reproductive issues, despite it being a very common problem, he said.
Marc Donovan, Head Pharmacist at Boots, said: “Erectile dysfunction is a common condition that affects most men at some point in their lives, and it’s usually nothing to worry about or embarrass about. “
Viagra was originally concocted by Covid vaccine maker Pfizer in 1989, in the hope that sildenafil citrate could treat high blood pressure.
But clinical trials in Wales a few years later saw men report an unusual side effect – they had more erections while taking the drug.
The drug was approved in the United States and the EU in 1998, under the Viagra brand, and became one of the best-selling drugs of all time.
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