Drake’s Nocta Sneaker gets a release date – WWD
Drake’s cultural dominance continues to expand, with his first collaborative Nike sneaker – the Nocta Hot Step – set to release.
The shoe combines the Nocta aesthetic with the retro familiarity of Nike to create a new sneaker icon that sole collectors will be flocking to get their hands on.
Good things take time, and as long as the wait may have seemed for Drake’s “Certified Lover Boy” album, the anticipation for his first original sneaker for his Nike sub-label, Nocta, grew even higher. of time. The mysterious figure, which first appeared in her 2020 “Laugh Now Cry Later” video and again in Martine Rose’s Spring 2021 “What We Do All Day” digital presentation, is finally set to release on Thursday.
The sneaker has already been teased by several of the Canadian singer’s celebrity pals, including DJ Khaled and Lil Yachty, who have each snapped up a pair before. The Nocta Hot Step is expected to arrive in bright Triple White/Chrome and Triple Black colorways, with a passing resemblance to the Nike Air Terra silhouette, but also with an overall mid-range appearance.Air Max runners from the 90s, namely the Air Max 95 – but with an extra bit.
The silhouette features base layers of grained leather, striped panels defining the sleek minimalist upper, and 3M reflective detailing. They also feature G-Tek traction technology taken from the Air Terra Humara, a trail sneaker released in 1999, which provides wearers with extra grip and a unique design language. When the Nocta Hot Step isn’t under the lights, it also gets a bit of shine thanks to small metallic accents that include a tiny silver Swoosh. Branding is kept to a minimum, and the highlight may just be a series of tiny raised swooshes that appear on the midsole’s medial arch, along with Nocta’s signature triple cross pattern on the tongue and sockliner.
With a retail price of $180, the Nocta Hot Step is set to release worldwide on Nocta.com and select Nike retailers, and with the strength of Drake’s legion of fans, plenty of competition can be expected. to snag what will be one of the most sought after sneakers of the year.