FIRST-EVER MTN DEW® OUTPOST OPENS SATURDAY, JUNE 4 IN DOE MOUNTAIN, TENNESSEE

Although the MTN DEW Outpost has a short-term presence in Doe Mountain, it leaves a lasting impact on the mountain and the surrounding community. Its opening marks a new era for Doe Mountain as MTN DEW funds new projects on the mountain, including an archery course and trail expansion that opens up access to 3,000 acres of previously unexplored land at the mountain. Visitors to MTN DEW Outpost can also enjoy a new mountainside viewing and viewing platform with epic views of mountain town.

“MTN DEW Outpost pays tribute to DEW fans’ bold approach to flavor and outdoor adventure,” said Pat O’Toole, Chief Marketing Officer, MTN DEW. “The mountain projects we have funded, as well as the variety of activities we offer to fans, confirm our commitment to helping nature lovers have more access to the great outdoors. In addition to the mountain activities we organize, This is the first time we’ve given fans the chance to try new flavors on the MTN DEW Outpost Flavor Adventure. Fans can taste six new flavors and vote for their favorite, helping MTN DEW decide whether the one of these flavors will be released in the future.

“As Doe Mountain’s popularity begins to rise in early summer, it’s the perfect time for MTN DEW to revisit its roots and encourage those local or traveling to get out and visit our mountain” , said Shawn Lindsey, Executive Director, Doe Mountain Recreation Area. “The new programs and activities that we can introduce as a result of the MTN DEW Outpost ultimately benefit tourism for the entire state of Tennessee.”

The MTN DEW Outpost opens every day from June 4 to June 12, 2022from 8 a.m. Eastern Time until dusk. The brand provides free mountain passes to daily visitors for the duration of MTN DEW Outpost, which provides access to Doe Mountain, all DEW-sponsored activities and the MTN DEW Outpost Flavor Adventure. Doe Mountain Annual Passholders are welcome to visit the MTN DEW Outpost but must register for all on-site activities. Visitors must be 18 years of age or accompanied by a parent or legal guardian.

Polaris, the official ATV partner of MTN DEW Outpost and world leader in motorsports, has donated four off-road vehicles to support the development of the new mountain projects, including Sportsman 570 Premium, Sportsman 570 Trail, Sportsman 570 EPS Utility and the Sportsman 570 Touring. After the event, these four vehicles will meet Doe Mountain Trail maintenance, construction and personnel transportation needs.

Fueling Outdoor Passions with Doe Mountain Activities

The DEW Nation and local community are invited to attend an opening ceremony to launch the nine days of outdoor exploration. Doe Mountain will also host an archery tournament on the brand new archery course with prizes for first, second and third place in each class. For those wishing to trek the mountain, MTN DEW will host a Scavenger Hunt each weekend (Saturday and Sunday) offering visitors the chance to win prizes like a limited-edition bottle of MTN DEW Outpost. Only 750 bottles wrapped top to bottom in a camouflage label were produced, making this a must-have addition to any personal DEW collection.

Other visitor activities include volunteer opportunities led by the MTN DEW Outpost Ranger to support Doe Mountain trails, archery practice, eco hikes, and birding excursions.

Visit the first-ever MTN DEW Outpost flavor adventure at MTN DEW Outpost

The brand has something special in store for the entire DEW Nation beyond the incredible experience for outdoor enthusiasts. For the first time ever, MTN DEW is offering the opportunity to sample six never-before-seen DEW flavors at MTN DEW Outpost, while supplies last. Recognizing that DEW Nation is passionate about exclusive offerings, visitors who participate in this rare tasting experience will have the opportunity to provide their thoughts on flavors that may help MTN DEW decide on future flavor releases.

Meet the MTN DEW Outpost Ranger

The MTN DEW Outpost adventure begins with a warm welcome from Donovan de Leon, the MTN DEW Outpost Ranger who was selected and awarded this first-ever MTN DEW title from nearly 4,000 applicants. Donovan currently leads group tours for whitewater kayak river patrols and manages nature walks for youth organizations in Oregon. For a week, he will be responsible for managing tasks at the MTN DEW Outpost, such as leading volunteer trail-cutting and wildflower-planting activities for those looking to support trail expansion on Doe. Mountain. In addition to a cash prize of $5,000 and stay in a deceived motorhome on Doe Mountain provided by RVshareit will also sport an all-new Polaris RANGER XP 1000 Premium courtesy of Polaris.

Stay up to date with the latest MTN DEW Outpost news by visiting wwww.MTNDEWOutpost.com and by following @MountainDew on Twitter, Facebook and Instagram.

About MTN DEW

MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the #1 flavored soft drink in the United States. With its one-of-a-kind citrus taste, MOUNTAIN DEW elevates and quenches thirst with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW® products, the permanent line of DEW® products includes MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® ZERO SUGAR, MTN DEW MAJOR MELON™ and MTN DEW MAJOR MELON™ WITHOUT SUGAR. For more information see www.mountaindew.com, www.facebook.com/mountaindew or follow @mountaindew on Twitter.

About PepsiCo

PepsiCo products are enjoyed by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion of net sales in 2021, driven by a complementary beverage and convenience food portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Leading PepsiCo is our vision to be the global leader in convenient food and beverage by winning with PepsiCo Positive (pep+). pep+ is our end-to-end strategic transformation that places sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com.

About Doe Mountain Recreation Center

With a total area of ​​8,600 acres, Doe Mountain Recreation Area (DMRA) dominates mountain townthe seat of Johnson County, and extends nearly 10 miles from the city limits south to Watauga Lake. The Doe Mountain Recreation Authority was created by the Tennessee State Legislature through the Doe Mountain Recreation Authority Act of 2012 to conserve the lands, waters, and wildlife of Doe Mountain. To this end, a master plan has been adopted to promote the economic development of the population of Tennessee developing and operating an 8,600-acre multi-use, family-friendly outdoor recreation area now commonly referred to as the “Doe Mountain Recreation Area”.

Research by The Nature Conservancy has identified the region as a globally significant biodiversity hotspot, a major North American corridor for plants, animals and birds, and home to a network of watersheds vital to humans and wildlife. nature. Doe Mountain is home to a network of former logging and mining roads that now serve as the Recreation Area’s multi-use trail network. The responsibility to properly manage trails to reduce soil erosion and subsequent water quality impacts is inherent in any trail system, especially one that includes an off-road vehicle use component. DMRA has collected several private and government grants to identify and address areas of trail erosion, close and/or reroute problematic trails, and ensure adequate watercourse crossings are in place to protect water resources. mountain water. For more information, visit www.doetn.com.

About Polaris

As a global powersports leader, Polaris Inc. has been at the forefront of product breakthroughs and rewarding experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. With annual sales in 2019 of $6.8 billion, Polaris’ high-quality product line includes the Polaris RANGER, RZR, and GENERAL all-terrain side-by-side vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle medium and heavy duty motorcycles; Slingshot motorcycle roadsters; snowmobiles; and deck boats, cruisers and pontoons, including industry-leading boats benington pontoons. Polaris enhances the riding experience with parts, apparel and accessories, along with a growing aftermarket parts portfolio, including TransAmerica Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles and electric vehicles. Proudly based in MinnesotaPolaris serves more than 100 countries around the world. www.polaris.com.

Contact: Nick Schweer, [email protected]

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