Guarantee of authenticity leads to 51% increase in sneaker sales for eBay


eBay has brought its sneaker authenticity guarantee service to Australian shores, partnering with local Sneaker Con authenticators to verify rare and collectible kicks.

The expansion of the service comes as eBay opens its first authentication center, allowing high-end sneakers to be verified by local third-party experts, Sneaker Con.

The service, which was made available to Australian consumers in May this year, previously used authenticators in New York and Las Vegas, but has now hired local experts to perform the verification.

Since May, Australian sneakerheads have been able to access more than 100,000 lists of sneakers in the United States that featured a badge of guarantee of authenticity.

Now, opening the program to Australian sellers adds nearly 80,000 additional sneaker listings covered by the Guarantee of Authenticity.

Brooke Eichhorn, eBay Australia’s head of luxury and consumer goods sales, said Australian consumers have responded well to the service.

“It’s incredibly exciting to announce the opening of our first authentication center in Australia.

“We have already seen a 51% increase in sneaker sales since we gave local buyers access to US inventory and now we are offering the same opportunity here at home to the nearly 12 million Australians who visit eBay every month.

“For buyers, eBay’s Guarantee of Authenticity will allow them to get the real deal when shopping among tens of thousands of sneakers in Australia through our secure NFC tags, while sneaker fins will be protected. additional sellers and verified returns – all at no additional cost, ”she said.

Any Nike, Adidas, New Balance, Converse or Vans sneaker sold over $ 150 on the site will be eligible for the program with other well-known brands being added in the future.

The service will first be available for sneakers in new condition, with second-hand sneakers to be introduced into the program in the coming months – a first for Australia.

eBay is set to extend its guarantee of authenticity to luxury sneakers, including brands such as Gucci, Chanel and Louis Vuitton in the coming months.

According to eBay Australia, he sells a pair of sneakers every two minutes.

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