Jimmy Fallon and MSCHF Collaborate on Gobstomper Sneaker Launch

Art collective and sometimes streetwear label MSCHF has made a name for itself by thumbing its nose at consumerism while fueling it through its drops of hypebeast-meets-Warhol products.

The New York-based group was responsible for Lil Nas X’s notorious Satan Shoes, a limited run of 666 modified pairs of Nike Air Max 97s that landed them a lawsuit from none other than the sneaker giant itself last March. . (The companies agreed to a settlement in April.)

Last week, MSCHF unveiled ice cream trucks in New York and Los Angeles selling Eat the Rich Popsicles – $10 frozen treats shaped like the faces of Jeff Bezos, Bill Gates, Elon Musk, Mark Zuckerberg and Jack Ma from Alibaba.

The organization has just released its latest creation: the Gobstomper sneaker, produced in collaboration with Jimmy Fallon and announced on The show tonight Monday. The $195 Gobstomper is a skate shoe that reveals different colors as the gray suede surface wears with use, much like a Gobstopper candy changes hue as its outer layers dissolve.

[Photo: Courtesy MSCHF]

“I’m excited about this one because Jimmy is a real sneakerhead, but he’s never made a sneaker,” says Daniel Greenberg, co-founder and chief revenue officer of MSCHF. And while the organization has a knack for achieving online virality, MSCHF’s collaboration with Fallon and The Tonight’s show signals a new push to present the band’s decidedly outrageous perspective to a more mainstream audience.

Founded in 2016, Brooklyn-based MSCHF has been responsible for more than 80 product abandonments so far, ranging from high concept – an isolated laptop filled with malware that caused more than $95 billion in financial damage – to laxity, like a neural network that creates AI-generated photos of feet (it is not yet known if the photos of feet have crossed the strange valley).

The company’s biggest collaboration was last year’s Satan Shoes. The $1,018 sneakers featured a pentagram charm on the tongue and a drop of blood mixed with ink, among other embellishments.

While the Satan Shoes and their predecessors, the $1,000 Jesus Shoes, were designed as works of art and not really meant to be worn, the Gobstomper, like MSCHF’s newest sneakers – Tap3 and Super Normal – are part of the organization’s foray into streetwear. . “What we often say is that we make sneakers that people can wear,” says Greenberg.

[Photo: Courtesy MSCHF]

In this sense, the Gobstomper is designed to take this idea to the extreme as the colors hidden beneath the surface will only show with wear.

“So many people clean their sneakers every day; it’s the opposite,” says Greenberg. “We want you to hit it. We want you to destroy it, scratch it, destroy it. And it adds up completely. If you keep it clean, it’s still a nice skate shoe, but it’ll just be a gray skate shoe.

Greenberg also says Gobstomper owners could get creative by bringing a Dremel blade or X-Acto knife to the shoe: “To each their own. But it offers a lot of scope for creativity.

As with most drops from MSCHF, there’s a bit of tongue-in-cheek humor with the Gobstomper, as it’s a skate shoe created in partnership with a celebrity who can’t skate – and the imaginary consequences of his attempt at is the centerpiece of the show’s marketing campaign.

As Greenberg puts it, part of the unexpected nature of the fall is “the irony of making a skate shoe out of someone who can’t skate, then doing an entire photoshoot on them falling on their ass.”

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