LaMelo Ball unveils the first PUMA signature sneaker


As one of the most electrifying players in the NBA and reigning rookie of the year, it’s no surprise that Puma is ready to give it all on LaMelo Ball. The brand is preparing to release Ball’s first signature shoe in December, the MB. 01, which also marks the company’s first signature shoe since relaunching its basketball category in 2018.

“I am delighted to officially launch my first signature basketball shoe with Puma. It was great to work with Puma during the design process. After signing with the brand last October, we started working on MB.01, ”Ball said. “I love to wear bright colors, so I knew early on that the MB.01 had to have stunning colors and a cool design. I wanted to work with Puma to create a basketball sneaker that was different and incorporated elements of my personal style. I wanted a shoe that represents me, but also something that everyone wants to wear not only on the court but also off the court. I think Puma really captured my vision. I like the way MB.01 turned out; I can’t wait to wear them all season.

Ball joins a line of iconic Puma basketball shoes named after basketball legends Walt “Clyde” Frazier and Ralph Sampson, and says he can’t believe he can join an exclusive group with basketball legends.

“I respect the game they played; they are legends. I’m just excited to have my own shoe at the start of my career. I want to keep working to make an impact like they both did for the game. ”

Since relaunching its basketball division, Puma has been aggressive in signing deals with future hoops talent such as RJ Barrett, Michael Porter Jr., Kyle Kuzma, Kevin Porter Jr., and the company has signed the superstar. from WNBA Breanna Stewart to a multi-year shoe deal that guarantees a signature sneaker for the future.

Puma is counting on Ball to take the brand to new heights in a way that Michael Jordan has helped turn Nike into a billion dollar titan in the footwear industry. Puma executives consider Ball the perfect signature sneaker star in the age of social media. He has seven million Instagram followers and is constantly on the reels of the NBA.

“We are proud to present the MB.01 as the first Puma Hoops signature shoe, just three years after re-entering the basketball category,” said Adam Petrick, Global Brand and Marketing Director at Puma, in a comment. communicated. “LaMelo and the MB.01 truly epitomize what Puma Hoops is, fusing sport and culture while moving the brand forward with bold, bright and disruptive designs. This is just the start of many exciting projects to come.

LaMelo says the design process was very collaborative and he wanted to incorporate his style and unique details like “rocket flames” throughout the shoe. The tongue of the shoe features LaMelo’s “Not From Here” motto, and the outsole showcases the word rare, which is one way he describes his game.

“I live by the ‘One of One’ motto, which means I’m not like everyone else,” Ball said. “I stand out as being different and I’m still 100% myself. This motto was really the inspiration behind MB.01. I wanted to create a different kind of sneaker, one that isn’t from here, to reflect my basketball journey so far. MB.01 is just as unique as I am.

When asked how he’s going to feel when he sees kids in his sneakers:

“Crazy! It’s going to be a surreal moment for me to see kids wearing MB.01. It’s so cool. I dreamed about this moment, and I just can’t believe it will be reality.

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