Meet the biggest names in the fashion industry on the new Masters in Journalism


Studying for a master’s degree can be a very lonely activity.

Your unique knowledge niche sets you apart and can be very isolating. The Condé Nast College of Fashion & Design aims to break this particular mold with its new Masters in Fashion Journalism where, in addition to learning the profession of journalist, collaboration and community are at the forefront.

“As a college boutique, we try to create a special kind of learning space that is different from other universities,” says Johannes Reponen, program director MA Fashion Journalism, MA Fashion Styling, MA Creative Direction for Fashion Media and MA Fashion Media Strategy. in college and a name familiar to readers of many fashion and design media.

“The classes are small and we put a lot of effort into developing a postgraduate community; we make sure that all of our masters students get to know each other.

To this end, the first module, Critical Research: Understanding Audiences, is taken in the seven masters of the first two quarters, which really brings them together. They start to have conversations about different courses, but also begin to understand what each is doing from their different perspectives.

Fashion journalism is part of the college’s Fashion Media cluster alongside MA Fashion Styling, MA Creative Direction for Fashion Media as well as MA Fashion Media Strategy. There are opportunities for collaboration between disciplines which, in addition to being more enjoyable, are also more faithful to life within the industry. Our journalism students engage in conversations with stylists and creative directors just as they would in the real world.

We even encourage them to collaborate on projects that help them begin to develop those professional networks that will be so important throughout their careers. Working with others allows individuals to reflect on their strengths and where they need to call on other talents to support them.

One of the other things that differs from this Master is that while there is obviously a lot of work around the professions of writing and journalism, we are also expanding the content to broadcast, podcasts … while thinking of technology and how the role of journalism is constantly evolving. We’re also looking at the publisher role – which can mean a lot in the fashion world as some publishers deal with visual content while others fit more into the role traditionally associated with words. We have to consider what it means to edit, order, organize or manage, among other things; we’re trying to look at the whole spectrum of fashion journalism. Of course, all journalism somehow boils down to storytelling, regardless of the process or medium.

One thing that anyone aspiring to a journalist role must always accept is deadlines and we frequently assign time-bound assignments. Students begin to think about tone and voice, how you change your writing style to suit an audience or post. They should know how to interview, how to research effectively, how to revise – but the course is not overly prescriptive; we want to give them frameworks for thinking about writing and journalism, but also a lot of freedom. It is not always about fashion with a capital F. We have had students who have focused on beauty and wellness, lifestyle and sport, which in some publications would fall under what we might ask them to do. We want them to see that fashion is not just what happens on the catwalks. It is important to think about broader issues like sustainability; we have a responsibility to get students to consider ethical and moral issues, especially with regard to fashion.

One of the many benefits of being part of a global brand as important as Condé Nast is the opportunity to meet top professionals and we have great speakers, including some really big names. This is a great opportunity to start these professional networks because you never know in life when to meet the right person at the right time, whether it is a confirmed expert or a classmate, can change everything. .

At the end of the course, students must produce their Master project. They put a lot of time and effort into it and again we try to provide full flexibility. It can be an entrepreneurial or speculative project or a life project. We had a student who created a magazine from scratch and ended up being a writer, designer, creative director – everything. Not only was it a fantastic learning process, but she then launched the magazine commercially. I can’t imagine a better result for a postgraduate course than this.

For more information on the MA in Fashion Journalism, please visit Website of the Condé Nast College of Fashion & Design.

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