New Balance and Pace collaborate on the 327 sneaker – WWD
It’s no secret to die-hard sneaker fans that New Balance is fast becoming one of today’s go-to brands.
Several popular New Balance shoes are rooted in performance, but they have also gained popularity in the lifestyle arena thanks to successful partnerships with brands such as Concepts, Kith and Aimé Leon Dore, which have helped the clothing giant. Boston-based shoe to gain a foothold in sought-after sneaker collections.
With new proposals like the New Balance 327 – which debuted in April 2020 in conjunction with Casablanca – New Balance quickly garnered praise for its equal parts heritage and modern design.
To close out the year, New Balance has partnered for the first time with São Paulo-based and Japanese-influenced brand Pace to deliver a special iteration of the 327 model called “The Pacer,” conceptualized with a common pillar to it. spirit: family.
“In the midst of chaos in 2020, and with many uncertainties, we came up with the name ‘The Pacer’, which means ‘to walk’, to remind us that we always move forward, always walking,” explained Felipe Matayoshi, Creative Director and founder of Rythme.
Attention to detail has always been implemented in the brand’s footwear portfolio and it is also visible with the 327 silhouettes. With an all tone-on-tone cream look, the shoe is made up of different materials including nylon (using a pattern on the seams similar to linings in military jackets), which covers the tongue, genuine leather for a soft texture, and leather. thick used on the oversized “N” logo. On the heel, Matayoshi refers to the sport of Gateball, placing the 327 and the Pace logo in the red balls used to play the Japanese game.
The insole of the shoe is adorned with an illustration of Matayoshi’s friend Taiyu Eto, a breakdancer and illustrator from Osaka, Japan, and depicts the story of an Okinawan immigrant leaving the Japanese islands. without property looking for a new home, an ideology that has been embraced by Brazilian culture.
“The Pacer” will retail for $ 175 and is now available for purchase with worldwide distribution from the official Pace website.