New Balance’s STAUD sneakers are chunky, colorful and inspired by the 80s
New Balance takes inspiration from its classic line of sneakers in a new collaboration with STAUD. The upcoming collection, which marks the brands fourth capsule together, features reinventions of the 574 and 57/40 shoes, as well as retro-inspired clothing.
âFor our fall 2021 collaboration with New Balance, we wanted to highlight the slogan that perfectly captures the spirit of collaboration between our two brands: ‘Classic Then, Class Now’,â said Sarah Staudinger, co-founder and creative director by STAUD, in a press release. “This collaboration embodies the perfect union between two brands proving that good style is an evolution, not a revolution.”
Color me impressed – Designed to celebrate New Balance classics – which spanned generations, according to a press release – the capsule features a version inspired by the legacy of the 574 as well as a modern redesign of the 57/40 sneaker. Both shoes feature a gray base accented by primary colors, with the 574 using traditional materials like suede and the 57/40 featuring translucent details. In line with the previous STAUD x New Balance collection, the range of shoes is unisex.
âAfter delving into the archives of New Balance, we were inspired not only by the historic moments of sporting events and early ’80s workout videos, but also by the colors and energy that surrounded them,â Staudinger said of the collection. âSeen in every piece of the garment, we’ve updated the signature shapes and styles by combining functionality with modern details. “
Retro color blocking accompanies the zipper details, contrast stitching and vibrant graphics throughout, adding a touch of nostalgia to the collection. A quilted gilet, tracksuit, tracksuit, crop top, and leggings all wear bear shades like red, blue, yellow, and green – great for styling with the 57/40 or 574 sneakers.
What is old is new again – New Balance and STAUD have succeeded in combining heritage and modernity, and this collection is only tangible proof. Since their partnership in 2019, the two brands have paved the way for vintage-inspired athleisure, selling their pieces in minutes – and demand for this next capsule could be higher than the last.
The New Balance x STAUD collection is set to launch on October 26 on the STAUD and New Balance websites. Clothing prices range from $ 70 to $ 180, while the 574 sells for $ 120 and the 57/40 costs $ 150. Don’t sleep on this drop – the only other way to get these coins is to go back to the ’80s.