Red Wing’s ‘Same Old’ Collection Brings American Manufacturer’s Beloved Work Boots Back Into Circulation – Robb Report

Vintage and used clothing has become a hot commodity in 2022, so much so that brands are starting to sell their own used items. But as brands like Brooks Brothers and J. Press have teamed up with established vintage sellers to market their own past wares, 117-year-old work boot maker Red Wing has turned inward to launch its new collection of recycled boots and memorabilia.

Called “Same Old,” the limited-edition offering of more than 40 boots for men and women, plus a mix of Red-Wing branding across the decades, is available through a dedicated website launched September 20. refurbished pieces range widely in age and price, from WWII Skytroopers for $800 to a pair of $180 Weekender Chelseas made in 2019.

And while the collection is packed with iconic brands like the Work Chukka and Iron Ranger, connoisseurs will spot discontinued designs like a 1950s Irish Setter boot or limited-edition one-offs like the 2015 Huntsman. meanwhile, offers collectors the chance to own everything from a Red Wing neon clock to a trademark jumpsuit.

A pair of classic, refurbished loafers ($270).

“People care about longevity, they care about durability, and they care about things that last,” said Red Wing Marketing Director Jamie Kvamme. “Our products inherently last a long time, and they last with care.”

At this point, every shoe in the collection has been cleaned and conditioned by the company, and many have been fitted with new soles and laces. According to Kvamme, the shoes were purchased in three ways: from employees who donated Red Wings that were underused or in need of repair; “brand friends” who helped them source vintage Red Wings; and the basement of the company.

The collection includes a variety of boot styles as well as collectible gear.

“They were maybe old samples or worn for a shoot and they just sat there needing a little repair,” Kvamme says of the latter category.

Physical merchandise wasn’t the only thing Red Wing recycled for the collection. All of the creative used on the “Same Old” website was culled from the company’s physical archives, giving modern consumers the opportunity to view vintage Red Wing commercials and TV spots from the 60s through the 90s.

“We didn’t create anything new,” Kvamme says. “We just took what we had to bring the campaign to life.”

Thanks to this initiative, a few extra pairs of Red Wings will be enjoyed in their new owner’s closets, not sent to landfill. As Kvamme says, “It’s about taking something that might have been in someone’s closet and giving it a second life.”

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