Reebok and Jelly Belly deliver bold line of sneakers

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Reebok and the candy company Jelly Belly have unveiled a collection of Reebok x Jelly Belly shoes. Featuring silhouettes for adults and children, the line is inspired by the Jelly Belly gummy candy flavor collection.

These flavors are represented both in the vivid colors of the shoes and illustrated on the soles of each model. The shoes even incorporate a literal representation of the characteristic sweetness of Jelly Belly by using a sustainable organic textile sourced from sugar cane, the plant used to create sugar.

The collection includes Club C Legacy, inspired by BeanBoozled, a game developed by Jelly Belly where players spin a wheel and eat the candy matching the color it lands on. The upper of the shoe refers to all BeanBoozled flavors in the latest version of the 6th edition as well as the “ATTENTION” graphic on the packaging. Available in adult size. Instapump Fury features a multi-colored stem hinting at the flavors of Morello Cherry, Pink Grapefruit, Blue Berry, Lime, and Jelly Belly Plum. The silhouette also features silicone detailing on the toe and PUMP bladder.

The Club C Revenge retains the chalk stem and incorporates details of the flavors presented – from Strawberry Daiquiri to Caramel Corn – on the stripes, tongue, heel and lining. The top lace hole has been replaced with a detail of milk chocolate candy. Featured flavors include lime, island punch, and cream soda. Other features include contrast stitching and a gradient mid-panel. The Classic Leather Legacy incorporates flavors of Jelly Belly including licorice, Tutti-Fruitti and chewing gum. Sizes range from child to adult for some models.

The Reebok x Jelly Belly shoe collection will be available at Reebok.com/jelly_belly in unisex size starting September 26th with a wider global release on September 28th.


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