SIA data shows increase in winter external spending and job creation


Data * released by Snowsports Industries America (SIA) shows that winter outdoor consumers are responsible for more than $ 79 billion in spending and support 799,000 jobs.

Data shows that between 2016 and 2019, consumer spending in the winter outdoor industry increased 9.5%, from $ 72.7 billion to $ 79.6 billion. Jobs supported by the industry increased from 695,000 in 2016 to 799,000 in 2019, an increase of 15%. These numbers provide a pre-COVID baseline through which the organization hopes to better understand the impacts of the pandemic on the outdoor industry in winter from March 2020.

This data will also be a component of its advocacy efforts going forward, proving that the winter outdoors industry is “really an economic driver”, with real data showing what is at stake as the impacts of change. climate come true.

“Today’s update shows that the economic contribution of the winter outdoor community to the US economy is very strong. This, combined with the strong retail sales of the past year, makes me optimistic about the overall strength of the industry as we navigate the pandemic, ”said SIA President Nick Sargent.


* The SIA researchers built on 2016 research by Southwick and Associates, adjusting spending for inflation and participation based on population growth, using its data set Implan 2019. Data includes spending on winter outdoor equipment, accessories, all travel related expenses and vehicles. Winter outdoors is defined as spending on downhill skiing, snowboarding, Nordic skiing, cross-country skiing, snowmobiling, snowshoeing and telemark.


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