Sneakers ER Service reaches Selfridges Manchester and Birmingham

Over the years, countless sneaker care and cleaning products have hit the market, providing a plethora of options for sneaker lovers and enthusiasts to keep their most prized kicks spotless. Everyone has their favorites, be it Crep Protect, Reshoevn8r or Liquiproof, few have achieved the same level of consumer trust as Sneakers ER.

I remember coming across Sneakers ER in school when it launched in 2015. At the time, I was looking for options in the market and found myself heavily stocked with Jason Markk. Unlike many of its competitors, Sneakers ER apparently had all the bases covered, from pre-care, to cleaning, to restoration and everything in between.

In the long run, it ended up being the bread and butter that set it apart from other shoe care products on the market – it was a 360 degree approach that was created by sneakerheads for sneakerheads .

As the brand identity developed over the years, these foundations eventually came to life as useful hubs across the UK, the first being the Sneakers ER, Sneaker Laundry, Cafe and Store in Glasgow, Scotland.

For those who wanted to head to the source or were too scared to try their hand at a restoration or polish their suede themselves (trust me, sometimes it’s in between to let go of the reins), this hub has put the power in the hands of the professionals. Drop it off, pay the fee, pick it up – it’s that simple.

As of now, Sneakers ER has teamed up with Selfridges, creating one of the biggest consumer services on Oxford Street, the London store, at least when it comes to sneakers. The partnership served as a natural next step in Selfridges’ mission to ensure that 45% of its transactions come from circular products and services by 2030 as part of its wider Project Earth sustainability strategy.

By combining the retail experience with repair and cleaning services all in one place, sneaker fans could shop for new products and ensure the longevity of their current favorites.

Now these services extend beyond London, as Selfridges is opening Sneakers ER hubs at its Manchester Trafford Center store (which is now open to the public), with a Birmingham Bullring store extension in 2023.

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