The Moncler perfume line for men and women
Moncler announced its first foray into perfume, a testament to the house’s continued expansion beyond outerwear.
Moncler Pour Homme and Moncler Pour Femme, released on October 5 at retailers including Selfridges, smell the snow-capped peaks – a tribute to the brand’s roots in ski wear. The latter presents the “Powdery Snow” accord, a fresh scent that captures the freshness of winter, developed by perfumer Nisrine Grillié.
Moncler Pour Homme, an original idea of Antoine Maisondieu and Christophe Raynaud, is a more musky fragrance that smells of “Mountain Woods”, a specially formulated accord for the house that blends amber, cedarwood and sandalwood.
Beyond their actual scent, both fragrances are packaged in rather eye-catching bottles. The silver bottles are constructed with horizontal ‘ribs’ (a nod to the shape of Moncler’s flagship product, the puffer jacket) and, most notably, LED screens that light up with scrolling red letters similar to Moncler. x RIMOWA.
Via a companion app, shoppers can personalize the message that appears on the bottle – a feature that will appeal to customers looking for a unique gift.
Moncler’s expansion into fragrances offers many opportunities for collaboration, a key part of the brand’s current success.
Moncler’s Genius Project catapulted the house to the forefront of fashion.
By recruiting a list of collaborators each season (JW Anderson, HYKE and Gentle Monster have joined the latest range), Moncler is able to offer ever-renewed versions of its iconic outerwear.
Whether Moncler will use its perfume imprint as an entrance to more collaborations remains open (hello, LIKE). Considering the success of its past teams, a similar approach would be quite “genius”, if I say so myself.