The rise of cheerful jewelry, and the best pieces to buy now
During confinement last year, Robinson pelham co-founder Vanessa Chilton sold three of her Rainbow Murano glass Arcadia necklaces to a single customer. “He was a father who wanted to buy a piece for each of his daughters – whom he hadn’t seen in months and probably wouldn’t see anytime soon,” she says.
Each was personalized with a different charm: “He bought one of his daughters a dinosaur for bravery, another a dove for peace and another the blessing of spirituality, a small diamond. It was his message to say, “I can’t see you, but I love you. And I think of you.
It’s hard not to feel elated by these vibrant necklaces. Designed during the pandemic, Chilton says she was inspired by the children’s rainbow designs she kept seeing in every window. “The color was plentiful everywhere you went,” she recalls.
Like those designs for NHS workers, Chilton’s necklaces have become an emblem of positivity for her customers, many of whom give themselves as a way to take care of themselves. While women buying jewelry for themselves are nothing new, the trend towards bolder, brighter, and more adventurous pieces has snowballed over the past 18 months.
“A woman bought herself a huge pink sapphire ring just before Christmas,” says Laura Lambert, founder of British jewelry. Fenton & Cie. “She said, ‘My ski vacation has been canceled. I’m stuck as the family cook and dishwasher, so this is my gift to me.
“The pandemic shook everyone out of their comfort zone. Priorities have changed and people have realized that life is short, ”says Professor Carolyn Mair, behavioral psychologist and author of Fashion psychology. “Buying items that last and provide pleasure was something people could control and, for those who had spare funds that weren’t spent on vacations, dates or weddings, jewelry was a great option. way to achieve this. “