Travis Scott Nike Sneakers Canceled
On behalf of the Sneaker News team, this moment is dedicated to the loved ones of those who lost their lives at the 2021 Astroworld Festival: Ezra Blount; Brianna Rodriguez; Franco Patino; John Hilgert; Rudy Peña; Danish Baig; Jacob E. Jurinek; Axel Acosta; Madison Dubiski; Bharti Shahani.
On November 15, NIKE, Inc. shared a notification through its SNKRS app that Travis Scott’s Nike Air Max 1 collaboration had been postponed. “[o]out of respect for all who have been touched by the tragic events of the Astroworld festival. In addition to reinventing the visible air-cushioned silhouette before his 35th birthday, the Houston native had also worked on a Nike Air Trainer 1 collection.
Rumor has it that the spring 2022 release, the multi-pair collaboration could be abandoned altogether. Yet unofficial images of a ‘Light Smoke Gray / Honeydew / Particle Gray’ colorway have recently surfaced on social media, suggesting that the only thing both parties involved were waiting for was the New Year. Scott – birth name Jacques Bermon Webster II – has acknowledged the tragic death that took place at his music festival on November 5, but his sincerity has been widely questioned on social media for its timing and imprecision.
Travis Scott’s influence in the sneaker, streetwear and music spaces, as well as in culture in general, over the past five years cannot be denied. While Nike and Jordan Brand might not admit it now (if they already have), the Cactus frontman Jack has helped re-energize some of their most iconic sneakers – for example, the Nike Dunk. The Swoosh’s push notification from November 15 suggests that Scott’s next Air Max release will finally take place, as he could have quietly removed the sneakers from his schedule and shared an official statement severing ties with the artist. But should he?
Countless internet users have already given up on everything and everything about “The Flame”, but surely there is an audience to whom Scott’s fire is still burning. As long as Scott continues to produce “good” products and music, it is likely that he will continue to revel in the pleasures his creativity and fame have brought him. Current affiliates, however, will almost certainly distance themselves, with some surely going forward as if they never associated with the influential 30-year-old. If every Travis Scott sneaker collaboration that was scheduled to release before the Astroworld festival is canceled, the leaked products are sure to fetch high prices in the aftermarket. What about the Nike Air Force 1, Air Jordan 4 and other joint efforts launched since 2017? Well, these shoes will be part of the neglected but crucial history of NIKE, Inc ..
Pictures: @ k9_itsiant