Uniqlo collaborates with White Mountaineering
Global clothing retailer Uniqlo has announced its first collaboration with Japanese brand White Mountaineering. The result is the “Uniqlo and White Mountaineering” outdoor collection, which will be available from October 28, 2021.
“I thought a lot about my ideals as a designer and how to use the details for the outdoor gear and sportswear that I had developed at White Mountaineering for Uniqlo clothing, which is worn by all kinds of people, ”commented designer Yosuke Aizawa.
“Designing clothes with the idea that ‘people move’ is one of my tenets. I believe we have created a new line of everyday clothes that can be worn in any setting, ”he added.
The joint collection merges the theme of Aizawa’s family with Uniqlo’s LifeWear concept, designed for everyone. As a result, the nine articles for men, women and children were created to be a common language for all.
“Drawing on models the whole family can wear, the collection uses silhouettes and colors to suit any setting, making the most of the strengths of both brands,” says Uniqlo.
The collection consists of various lightweight down jackets, hybrid down parkas, quilted parkas and fleece sweaters. Prices range from 35 to 110 euros (around 30 to 95 pounds sterling / 41 to 130 US dollars).
White Mountaineering was founded by Yosuke Aizawa in 2006, graduated from Tama Art University with a degree in textile design. The aim of the outdoor brand is to combine design, utility and technology. Since 2016, White Mountaineering has released collections at Paris Fashion Week. Aizawa has designed for a variety of foreign brands like Moncler W and Barbour. He is also a visiting professor at Tama Art University in Hachioji, Tokyo.