Whiskey maker Glenfiddich launches limited edition sneakers at $ 1,650 a pair, made by artist Chase Shiel to match his bottle of Grand Cru at $ 395


Benjamen Judd

In things you never thought you needed until today: whiskey sneakers. Or, more specifically, sneakers created in collaboration between Glenfiddich and Melbourne-based artist Chase Shiel in honor of the latest release from the famous Scottish distillery, Grand Cru, a sweet single malt matured for 23 years and finished in casks. of French cuvée oak.

Only, it will be necessary to be fast. There are only 23 pairs.

The limited edition shoes come in the same black and gold palette used for the Cru packaging, with details inspired by the whiskey drinking experience – the look, the aromas, the flavors, the feel. in mouth.

Distressed diesel leather accents on the bumper, grommet panels, fenders and heel as well as the rich nubuck provide the unique aromatic signature that comes only from high quality leathers, recalling the flavor experience of the whiskey. Golden stitching, including the Glenfiddich stag, rounds off the concept with panache.

“The design was aimed above all at complementing the Grand Cru,” explains Shiel, who had been customizing sneakers for more than a decade before formalizing his training at RMIT. After graduating, he ventured into more traditional men’s shoes before realizing that his real passion was deconstructing and rebuilding sneakers to create wearable art.

Melbourne-based artist Chase Shiel at his studio in Kensington, Melbourne, during the design phase.

Glenfiddich presented a unique challenge, he says. “It was essential to keep the black and gold colors and to integrate particular aspects of the design of the bottles and packaging. I was actually done building the rod, but I was missing that last spark. This is where the midsection explosion has been added – 15,000 gold stitches embroidered. When it was finalized and I got to see the result, it was truly a celebration. “

Whiskey connoisseurs might sniff out the idea of ​​pairing a single malt with streetwear, but Ross Blainey, Glenfiddich brand ambassador for Australia and New Zealand, says the collaboration is based on the simplest principle. : desire.

Chase Shiel handcraft the exclusive sneakers. The middle section contains 15,000 embroidered gold stitches.

“Whiskey and sneakers are starting to be created with real function and real purpose,” he says. “You wear sneakers and drink whiskey.

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